Everyone has, at one point in their life, used cardboard boxes as a night stand, coffee table, desk, etc. For most people, that point in their life is called “college”. It was perfect because it’s cheap, disposable, easy to move, and does the job. Designer Tim Brown takes this use to the next level. He makes it okay for everyone to keep a full house of cardboard goodness. Each Idea* product is a cardboard construction which opens and constructs into itself, creating the shelf or chair or whatever it says it is on the box. The box is what it is!
“Idea* is a self-initiated final year student project, commenting on the value of waste packaging and the perception of contents. Each box claims to contain a product, but instead can be deconstructed and reconstructed inside out to become its intended contents. After construction it forms a functional product and also a memorable reminder of how little we appreciate the bland, brown cardboard box.”
Check out some more product shots after the jump.
