So the H&M you knew were the ones whom you bought your tops and bottoms from.
What if you could do the same for your home?
Finally, a new competitor to the affordable furniture scene!
Move aside IKEA, give way to the new H&M Home or Casa as I like to call it!
Their first collection will be available from February 2009 in Sweden, Norway, Denmark, Finland, Germany, Austria and the Netherlands.
Sorry not yet for you, USA, and the rest of the world excluded!
Setting Picture
With goods suited for your bathroom to your kitchen to your bedroom, H&M Home does have the basics.
“Simplicity and how easy it is to shop is key,” says Evelina Kravaev Söderberg, H&M Home’s head of design. “We want to show people that it doesn’t have to be expensive or dramatic to change your home”.
CONCEPT: A value for money, great quality range of home textiles heavily influenced by fashion
Photographer: Marcus Zumbansen, Open house H&M Home in Berlin November 27, Image property of H&M.
COLOURS: From neutrals and monochrome through to nautical blues and reds and bright neons
Photographer: Marcus Zumbansen, Open house H&M Home in Berlin November 27, Image property of H&M
FABRICS: cottons, linens, viscose-cotton mixes, organic cotton
Photographer: Marcus Zumbansen, Open house H&M Home in Berlin November 27, Image property of H&M
KEY PIECES: Approximately 35 different cushion cover designs and 15 bed linen sets
Setting picture
Prices range from €4.90 to €14.90 for cushion covers,
€14.90 to €49.90 for bed sets and
€9.90 to €14.90 for shower towels.
I think it’s reasonable! At the very least I expect them to be!
Their apparels are already fantastic and cheap too =D
I hope they come here fast!
And please stock up on mens’ size 34 for jackets.
I hate it when the nicer ones are up to only size 36!