Today, People often pursue Happiness through Consumption. I would like to promote a Lifestyle which is focused on filling Space with Slow, Timeless, Quality products, made of Materials that have the ability to develop a Patina. These products should also be Sexy and Futuristic by the power of Form and smooth Details which will help enhance the products Durability.
To influence the relationship between the consumer and the product is my main objective. It will therefore be relevant to focus on the use of materials that develop a patina, to make it attractive over time. But delivering the message, and promoting the lifestyle which results in this “healthy relationship” is, in my case, just as important as the product itself. The visual expression of the products play an inportant role in this process because humans have problems parting with something beautiful.
The purpose of my project is to show that it’s possible to invest in products rather than buying them on impulse, and that this is the road to material happiness. I believe that many manufacturers underestimate the consumers by offering cheap, low quality products. The consumers have gotten used to replacing their products after a short time believing that this is the way to go. In many ways the relationship has gone through an inflation resulting in a ”disposable lifestyle”.
The goal is to make people see the value of “quality living” versus “quantity living”, and then create the products that fit in with this lifestyle. Shapes, use of materials and function, are all parameters of design which influences the way we appreciate our things, and I will therefore try to use these as tools to reach my goal.
My project may be nostalgic in the sense that we probably had a healthier relationship to our belongings in the fifties, but that’s where it ends. I’d like to develop a similar feeling of value to a style that fit the 21. century. The style must also stand the different periods og ”fashion”. To me, fashion dosn’t really exist. If you have confidence in yourself, you don’t need fashion. If you try to follow fashion, you’re allready behind it. Good design is timeless, that’s why I can say that I like old products without beeing nostalgic. Because it’s not the fact that it’s old that makes me like it, it’s simply the fact that it’s good design.
It is important to use materials which are environmentally friendly and support systems for disassembly, but it is still important to keep the products valuable. If recycling legitimize mass consumption, then we have lost. If the industry of the 21st century is to be sustainable, we need to tighten both ends, and I’ve decided to focus on generating values, both material and emotional.

